There was a time when people would go to the dealership to research cars. But now most research (70%) is done online, with 50% of buyers stating that online information was the most influential part of their research.
So Nissan decided to bring their dealership to the online audience through a custom YouTube Channel experience…
And for people on the go using smartphones for research, they created a first of its kind custom mobile YouTube Channel, where they successfully replicated the desktop experience…
As a result Nissan is said to have received an extremely positive response, along with a significant increase in people looking for their dealership after researching.
Canadian Tire a retail store in Canada wanted to re-energize the Christmas spirit in the hearts and minds of their consumers, and maintain its position as Canada’s leading Christmas Store.
So to help light up the holiday season and spread Christmas cheer, Canadian Tire and Tribal DDB Toronto launched a first of its kind, 30-foot tall Christmas Tree, wrapped with 3,000 individually programmed LED lights that were powered by the nation’s collective online Christmas spirit.
Social media monitoring tools were used to scour blogs, forums, social networks, and news sites for posts and messages containing a variety of Christmas keywords, and then proprietary lighting software was used to visualize this data as lights on the tree… 😎
McDonald’s wanted to target people looking for a late night snack. So Cossette Vancouver created an ad that could only be seen at night. Reflective tape was used to write “Open all night” on a billboard. The message was not visible during the day, but in the night with car headlights the message was revealed…
They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hands of the person who’s stealing it. At least that’s the idea behind their latest ambient meets social campaign for the new Volkswagen Jetta GLI.
Since the beginning of October, agency Red Urban has created a series of pop-up art galleries across major cities in Canada, that feature “Light Paintings” made by the movement of the Volkswagen Jetta.
While the frames in the exhibits have been hung for all to admire, they haven’t really been hung that securely, allowing more daring admirers to claim the artwork for themselves. The thieves were also being asked to share their stolen items via Tweets and Facebook posts. Volkswagen Canada’s Facebook page has already started receiving photos from fans decorating homes and offices with the eye-catching imagery…
McDonald’s Canada and ad agency Cossette Vancouver have brought to life one of the first interactive ice sculptures this summer on behalf of McDonald’s Restaurants in Alberta. The objective was to drive consumer interest in the company’s Dollar Drink Days campaign.
Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling loonies, shaped into McDonald’s famous Golden Arches. The ice melted on a summer Saturday, and consumers chipped away at the sculpture to collect their bounty.
To attract high levels of interaction, the sculpture was strategically placed near the Sylvan Lake Pier – an area frequented by young adults and families. The day also featured a DJ, street promotional teams, hula hooping, limbo contests and giveaways.
In this holiday video from London ad agency Karmarama, Canada’s premier lingerie maker La Senza presents a novel Christmas choir. Women in their underwear lying on a puffy piano each singing the musical note represented by their bra size, from A to G.
Here are some business cards that due to their unique nature will make your jaws drop…
1) Broke Bike Alley Card 1
Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you’ve got their business card, then what you’ve got there is a handy dandy tire patch!
2) Broke Bike Alley Card 2
Broke Bike Alley’s business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!
3) Dr. Kiprov’s cosmetic surgery
Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have!
4) Sandra Martins Makeup
Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.
5) TAM Cargo
Transforming the traditional business card into a funny and unusual object…a little box of transporting cargo.
6) MODhair Musical comb
MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.
7) Norburn Model Aircraft Supply
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.
It’s a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. So Leo Burnett Toronto created The James Ready Bar-Ter Campus Tour. This was a unique way for students to have both…Beer and other necessities.
Students were encouraged to spend their money on James Ready Beer, collect their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n’ cheese, socks and so on.
Todd Jamison happens to be the unfortunate owner of the crushed 2004 Hyundai Elantra that played a starring role in a recent viral YouTube video.
Here is the security footage from October 22, 2009 in an Ontario, Canada parking lot. It highlights the worst parking job ever… 😆
Not so fast…the folks at Hyundai Canada seized the opportunity to be the heroes in this story, and surprised Jamison with a brand new 2010 Hyundai Elantra Touring on October 30, 2009.
