Tag: interactive billboard

Mini Salutes You #MiniNotNormal

In August I had written about how Coca-Cola Israel had successfully used technology to personalise billboards for people who drove by it.

Now as part of its ongoing Not Normal campaign, Mini decided to give Mini drivers in London a custom message by taking over 9 giant billboards along a fast-paced road in London for a two week period.

The messages were triggered by human spotters with iPads. Each message was sent with pictures of the make and model of the Mini it was pertaining to. As a result the campaign reached out to 1,941 Mini drivers in London.

BMW i window into the near future

The upcoming BMW i vehicles are very futuristic looking and will be available as soon as late 2013. To create awareness for the BMW i Born Electric Tour in New York City and reinforce the message that the future is closer than you think. BMW turned a street-level window at the event location into a digital reflection of passing traffic, transforming the passing cars into BMW i3s and i8s to give passersby a glimpse into the near future. 😎

Sprint Unlimited Love Billboard

Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.

To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 😎

The power of a coin

For over 50 years Misereor has been committed to fighting poverty in Africa, Asia and Latin America. To get more donations, they installed a billboard at Hamburg Airport that had a donation box built into it. When people put in 2 Euros as donation, the billboard brought to life how the donated coin would help Misereor in their various aid projects.

To start up a dialogue with the people online, the billboard took a photo of the donor and posted it to the campaigns Facebook app. The QR Code on the billboard also enabled donors to share information about the promotion on their own Facebook page.

Interactive “Pick N’ Play” Billboard

DDB Stockholm has created another interactive outdoor campaign for McDonald’s Sweden called Pick N’ Play. This time they bring Pong-like fun into their latest interactive outdoor effort.

Passersby’s are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald’s treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald’s.

Last year they had challenged pedestrians to take pictures of McDonald’s food to get it for free.

Mini Photo Box

Mini has just launched an innovative electronic billboard in Berlin’s Kurfürstendamm shopping boulevard. The billboard is connected to a Photo Box (a booth) that captures the faces of Mini fans and blasts them onto a massive screen along with each participant’s favorite Mini model for a chance to win their preferred car!

Contestants have four colors and four models to choose from, including the Mini Hatch, Convertible, Clubman and Countryman. Fans from around the world can also join the fun through the Mini Facebook app, where you can snap a picture with your webcam wearing a pair of virtual headphones in your favorite Mini color.

Live interactive billboard against agression

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation which confronts them with their inactivity.

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.