Category: Marketing Strategies

Oscar Mayer Wake Up & Smell The Bacon

If you would like to wake up to the sound of sizzling bacon on the stove and its aroma drawing you out of bed, then head over to www.wakeupandsmellthebacon.com and answer 3 questions for a chance to win the special bacon-scented iPhone attachment.

The contest is being run by Oscar Mayer (an American meat and cold cut production company) and they are giving away 4700 bacon-scented iPhone attachments over the next month. Winners can then use a custom Oscar Mayer alarm app to automatically activate the iPhone attachment every morning.

Pepsi Max Test Drive

Last year in March, Pepsi Max along with professional stock car racing driver Jeff Gordon performed a prank on an unsuspecting car salesman by taking him on a test drive of his life…

The video since then got over 41 Million views on YouTube. Despite its viral success, automotive journalist Travis Okulski, was not impressed and was pretty vocal in pointing out inconsistencies in the viral ad and calling it a fake.

So Jeff Gordon teamed up again with Pepsi Max to pull a similar prank on unsuspecting Travis Okulski, just to prove the authenticity of the original test drive video…

But even after all of that Travis Okulski is still not convinced and the video since its release last week has already gotten over 13 Million views on YouTube.

Polar Cell Phone Nullifier

There is nothing more annoying than going to a bar with friends and then watching them focus on their smartphones. Since this is a worldwide problem. Polar, a beer that is sold only in one state in Brazil decided to take things in their own hands and solve this world problem.

A special beer cooler was created that blocked 3G, 4G, Wi-Fi and GSM signals to any device within a 5 foot radius. People who then ordered Polar, got served in this unique cell phone nullifing cooler that allowed everyone to interact more with their friends and less with gadgets.

Pepsi Max Human Loop

Last year, Pepsi Max for its ongoing #LiveForNow campaign created an unbelievable bus levitation stunt. Now continuing on this unbelievable feats and experiences brand positioning they challenged daredevil stuntman, Damien Walters to do another unbelievable stunt for them.

Pepsi Max provided Damien with a human-sized loop the loop in an abandoned warehouse and then got him to defy gravity for them…

DHL is faster

DHL’s large network of offices, trucks and employees, makes it faster than most of its competitors. To communicate this through an ad campaign is an expensive proposition. So they got German trojan campaign specialists Jung von Matt/Neckar to make their competitors (UPS, TNT and DPD) unknowingly promote them as the fastest packet delivery service.

Large inconspicuous packets were created and sealed with thermal foil. On being cooled in large refrigerators these packets turned black. UPS, TNT and DPD were then asked to deliver these packets to difficult but central city locations. During delivery these packets were exposed to the warm city temperatures and this caused them turn to yellow and expose the words “DHL is Faster”. 😎

The Invisible Vending Machine

Since the time I started writing this blog, I have come across many innovative vending machines. Some I featured right here on Ramble.

Now to add to this collection, here is an invisible vending machine from Coca-Cola Turkey that becomes visible only when couples walk by. The machine was created specially for Valentine’s Day (last week) and was installed in Istanbul to spread happiness Coca-Cola style. 😎

The Bottled Walkman

To promote Sony’s NWZ-W270 MP3 waterproof walkman, DraftFCB Auckland packaged it inside bottles full of water. The bottles were then put in special vending machines at pools and gyms across New Zealand.

The packaging innovation gave Sony a unique way to display their product and instantly demonstrate its benefits to the target audience.

Try my Hybrid

Toyota in Norway is doing really good on loyalty and customer satisfaction. But it is struggling in terms of recruiting new customers.

So instead of having their car salesmen persuading new buyers, they decided to get their satisfied car owners to offer test drives to prospects. A web and mobile service was setup through which Toyota Hybrid owners for no money let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid.

Ian #UpForWhatever

Super Bowl ads are the miniature version of the film industry. There is huge money involved and brands are torn between creating something new and noteworthy or falling back on established formulas.

So for its 2014 Super Bowl Commercial, Bud Light threw in a ton of actors including Arnold Schwarzenegger, Don Cheadle, Minka Kelly and one unsuspecting normal guy called Ian Rappaport. The ad went on to become something truly to remember. 😎

Build with Chrome

Google earlier this week released their latest Chrome Experiment in partnership with LEGO called “Build with Chrome”. 😎

Now anybody who visits www.buildwithchrome.com via their Chrome browser can use their mouse or touchscreen to build something out of the virtual LEGO bricks and share them directly on Google+.