How does one communicate the most attractive prices of KLM when people are bored of tactical campaigns and they are ignoring price communication?
KLM and Leo Burnett Budapest invited Hungary’s most talented young artists to create several artworks inspired by the KLM destinations and turn the whole city into an urban gallery. The video below shows how this tactical campaign turned into a cultural event…
James Ready beer and Leo Burnett Toronto are back again with another unique campaign for James Ready Beer.
In order to continue helping people to afford more beer, James Ready invented billboard coupons and a way for people to save money on life necessities like food, dry cleaning and grooming while having more money to buy James Ready Beer.
By partnering with local retailers, they created a program that allowed people to take a picture of their billboard and show the picture to the corresponding retailer to receive the savings on their selected products and services. Saving money meant more beer money!
Liquid Mountaineering is a new sport which is attempting to achieve what man has tried to do for centuries: walk on water. Or to be more precise: running on water. 🙂
The guys in the video found out that with the right water repellent equipment one can run across bodies of water, just like a stone skimming the surface. 😎
This definitely makes a really cool viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse! 🙂
PS: The video is fake. It’s a viral ad for Hi-Tec water-resistant running shoes. 😆
One person can save trees, together we can save forests! For the good of the planet, Starbucks encouraged everyone to switch from paper cups to reusable travel mugs and get free brewed coffee. So on April 15th thousands of New Yorkers made the switch…
An integrated experienced based campaign was created by DDB Budapest on behalf of the Hungarian Democracy to support the 2010 Hungarian elections.
Martijn, a 39-year old carpenter attempts to bring back his football team from 1997 for a rematch of a 13-year old championship final that was then witnessed by a grand crowd of THREE people! This time he wants his entire village to be there to see him win. A dream enabled by T-Mobile Netherlands.
Lukas Lindemann Rosinski from Hamburg, Germany have orchestrated Germanwings latest guerilla strategy at 30,000 feet on board their competitors plane. 😎
Following the grand success of Lacta’s interactive film in November 2009…Kraft Foods and OgilvyOne Athens set out to create yet another integrated campaign for Lacta, Greece’s leading chocolate brand. This time instead of producing another love story themselves, they set out to create one with their audience.
Kraft Foods and OgilvyOne crowdsourced the 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some even popped up as extras in the finished film. During filming audiences were kept updated through the campaign blog, Facebook, Twitter, YouTube and Flickr.
Here is a 3 minute video case study on the same…
Then on Valentine’s day the film was aired on Greece’s top TV channel and online, with great success…
This year 14th February, Valentine’s Day, fell on a Sunday. For men everywhere this presented a dilemma – love or football. Atletico Madrid vs Barcelona, Manchester City vs Liverpool, Napoli vs Inter or romance with a loved one?
Puma recognized this dilemma as ‘They want to be in your arms. You want to be in the stands’, and so with agency Droga5 created the Puma HardChorus.
A crowd of football supporting men, assembled in a pub to sing Savage Garden’s Truly Madly Deeply, which then football fans could send to their loved ones while enjoying the game. An Italian version was also created where a similar group sang Umberto Tozzi’s 1977 hit Ti Amo.
Puma HardChorus English version:
Puma HardChorus Italian version:
Making navigation social is the new big idea by Swedish agency FarFar for Nokia…
