Tag: AKQA

Happy Holiday Videos 2012

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂

Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012…

Reindeer Races by VML Australia

A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown…

Maurice Lévy’s Digital Wishes by Publicis Groupe

Maurice Lévy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran…

Carol of the Bells by AKQA

To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra…

TwinterWonderland by 360i

To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort…

25th Anniversary Holiday CompuCard by TBWA\TORONTO

To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future…

Buzzed Buzzer by Havas Worldwide Chicago

The first New Years Eve noise maker that only works when you’re drunk…

Christmas carol played on food by FullSIX Spain

To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano…

Click here to watch video on the AdsSpot website.

The Snow Machine by Weapon7

Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets…

MTV Under the Thumb

The Under The Thumb mobile application is a ground-breaking new interactive platform for MTV that redefines how entertainment is seen and shared by the digital teenagers of Europe in several ways.

When out and about, the best MTV shows both past and present can be streamed onto mobile devices on demand for the first time. When at home, the app becomes a remote control which can be paired with a PC, laptop or connected TV for an immersive dual screen experience. And when you’re feeling social, the app syncs your viewing with friends so you can watch shows and chat together in real time, no matter where you are.

The app was unveiled at the Mobile World Congress in Barcelona and by the end of the conference news of Under The Thumb app had reached over five million tech and TV enthusiasts, generating a download a minute of the app on both iTunes and Google Play stores before MTV’s supporting advertising campaign had even launched.

For more visit www.mtvunderthethumb.com

Heineken Star Player

Over a billion people worldwide watch the UEFA Champions League, out of which 70% watch it at home. So Heineken, in conjunction with agency AKQA created the Heineken Star Player, an app designed to let fans interact in real time with the nail biting action of the UEFA Champions League.

With the Heineken Star Player fans could now play along live, online and on mobile, and anticipate the outcome of match moments in real time. Since its launch, Star Player has revolutionised the way people watch football. The apps dual screen experience delivers a full 90 minutes of brand engagement every game.

Talent poaching via Facebook Places

Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.

Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).

This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎

Durex Baby

Condoms are a downer! So how does one convince guys to put it on? And make Durex the favored choice. Using the iPhone Nicolai Villads, Peter Ammentorp and Raul Montenegro have created what is called the Durex Baby application for the iPhone. 😎

The app has been created for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.

Xbox Lips Jukebox

Video karaoke has landed on the Xbox 360 with “Lips: Number One Hits”. Lips is the only singing game offering wireless motion sensitive microphones with the ability to sing from your own collection of DRM-free songs.

Xbox Lips Digital

AKQA has taken Xbox Lips digital with the ‘Lips Jukebox’ on Facebook, which enables users to transform their photos into music videos, in a bid to promote the new game ‘Lips Number One Hits’.

The application is hosted at the Xbox website, and uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.

Additionally here is a video that shows the actual product in action…