Earlier on this month Nivea Germany created a viral video that promoted ‘Nivea Deo Stress Protect’ through a series of live stress tests conducted on innocent passengers in a German airport.
Now Nivea UK has produced a cross-platform, interactive YouTube video where viewers can click anything in the scene to cause a stressful situation for Emily who is on a first date with her dream guy.
After having watched the below case video, replay it and click through to experience it.
Welcome back! Hope everyone had a great holiday season. Now for a great start to 2013! 🙂
Taking off from my last post, here are a series of holiday action videos created by ad agencies around the world in their lead up to Christmas 2012…
A reindeer race where VML pited friends against friends, reindeer against reindeer, in a special Christmas showdown…
Maurice Lévy, the chairman and chief executive of Publicis Groupe traditionally records a holiday greeting-card video. This year through a special deal with YouTube, Publicis modified the function buttons of the video player, and embed tricks into what seemed like another long boring address by an ad industry veteran…
To celebrate the holidays, AKQA teamed up with Adelphoi Music to create a synchronized microwave orchestra…
To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, 360i wanted to do something big. So for every #TwinterWonderland tweet they received, 360i donated $5 to an aid organization helping with the post-Sandy cleanup effort…
To celebrate their 25th anniversary, TBWA\TORONTO brought in their digital expert from 1988 who then through an e-card tried to capture the spirit of their past along with their digital future…
The first New Years Eve noise maker that only works when you’re drunk…
To wish happy new year to customers and friends, FullSIX transformed typical Spanish christmas food into a carol playing piano…
Click here to watch video on the AdsSpot website.
Passers-by were invited to Tweet #snow to @thesnowmachine Twitter account. For every tweet received the machine gave ten seconds of snow flurry. The event ran all day, was seen by thousands of people and generated over one thousand tweets…
London fashion house CuteCircuit in collaboration with whisky brand Ballantine’s have invented tshirtOS, a first of its kind wearable, sharable, programmable tshirt for digital creativity.
At first glance tshirtOS may look like a simple grey t-shirt, but it has the extraordinary power to allow people to broadcast nearly anything via an app in their mobile! The tshirt has 1024 LEDs arranged in a 32 by 32 grid with built-in micro-camera, microphone, accelerometer and speakers. 😎
Here is a short making of video that has received over 500,000 views…
Their latest video called “T-shirt of the future” is based on an adventure of two dweebs who take the tshirtOS out for a night in town. 🙂 The video has already generated over 1.3 million views and counting.
What do you think? Would you like to get your hands on one?
Kenco Millicano’s whole bean instant coffee is the closest thing to a proper coffee from a vending machine. However people have a negative perceptions in general about drinking instant coffee from a machine. So to engage and excite people enough to want to substitute their traditional coffee shop coffee for an instant in a vending machine, Kenco Millicano along with Leo Burnett London came up with a talking vending machine. The voice for the machine was provided by comedian Mark Oxtoby, who spent a whole day in Soho Square interacting with passerby’s…
Similarly in Hong Kong, Levi’s along with ad agency TBWA came up with a talking phone booth dubbed the “Levi’s Summer Hotline”. In the booth two popular local radio hosts connected via video from a nearby Levi’s store and challenged visitors to answer questions or do crazy stunts. The crazier the stunt, the bigger the prize, which was printed out in the booth like a receipt to be redeemed at the nearby Levi’s stores. The booth got half a million people to enter and interact over a three day period, and drove sales up by 30%!
To see more examples of interactive vending machines click here.
To solve space challenges at its retail outlet in Piccadilly Circus, Audi has used groundbreaking technology to present its growing model line-up. Visitors can now digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on special powerwalls.
Various details such as drivetrain, bodyshell, LED light technology etc are presented with interactive gestures, touch and physical sample recognition methods. The whole immersive experience helps make the innovations understandable on an intuitive level.
The future of automotive retail is here and Audi is leading the way, with plans to roll out the experience at 20 locations in major international cities by 2015.
Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.
The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.
Sometime last year Lynx had also done a similar activity with their Fallen Angels in London’s Victoria station…
Training for the Olympics is tough and so Cadbury has come up with its loudest campaign to date…Keep Our Team Pumped. Here the supporters of the Great Britain Olympics team can sing a series of motivational iconic power anthems to keep their team motivated during their long, hard training sessions before the big event in 2012.
Cadbury will release six tracks (two seen below) over the next seven months and will culminate with a finale in March 2012, which will feature a medley of the six songs created by the British public and a performance to the athletes of Team GB in London.
The integrated campaign involves recruiting singers through social media, followed by a TV Campaign airing on 3rd October and running for 6 weeks. There will also be radio partnerships, events and digital media with extra support on-pack and in-store, rallying the British public to keep singing.
To follow it all visit www.keepourteampumped.com.
Taxis are becoming a great media for unexpected cool advertising. In London, LivingSocial took over an everyday taxi and converted it into a surprising and delightful experience.
The objective was simple, and that was to create buzz around their website livingsocial.com, and at the same time showcase their many great discounts. So when unsuspecting passengers hailed this special taxi and got inside, there were give a choice i.e. carry on to their original destination, or ‘roll the dice’ and go for an exciting experience…
Paintballing meets street art in Mountain Dew Energy’s latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artists.
The below campaign video features the Graffiti Kings creating street art using paintballs in London’s graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.
After viewing the video you are invited to contribute to the street art at www.mountaindewstreetart.co.uk.
The Augmented Reality Cinema app for the iPhone allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and get a replay of the movie scene that was shot there.
The app is currently a work in progress prototype. But if and when it does see the light of day, I am sure it will make a great gizmo for all the movie buffs out there.
