Category: Live Communication

McDonalds Hamburger Timetable

McDonalds in Poland figured out a creative way to make waiting for the train a little less agonizing for passengers and a little more profitable for their trainside location.

In cooperation with PKP (Polish State Railways), McDonalds installed a special timetable 50 meters from the main hub of Warsaw’s Central Train Station. The timetable displayed departure time, destination, track number, and train platform information as usual. But the wait/delay time was displayed in hamburgers, cokes and fries. 😎

While making the train station a more enjoyable place for waiting passengers, McDonalds saw an increase of 4,500 customers in the first month itself!

Coke Happiness Refill

For teens, happiness is being connected. Using this insight Coca-Cola in Brazil created a beachfront store on the Copacabana beach in Rio de Janeiro where a never seen before soda machine was installed.

Using an exclusive Coca-Cola mobile browser, young emerging middle-class consumers who love their mobile phones but cannot afford a generous data plan could simply goto the soda machine and receive credits for free internet on their mobile. 😎

This soda machine joins the growing number of “Happiness Machines” Coca-Cola has deployed around the world since 2009.

Dungville

Natwerk was asked to create something playful to engage the online minded visitors of ‘The Next Web conference 2012’. So they created an analogue gambling game featuring a real cow and layered it with an online extension. As you can see in the case film ‘Klara’ the cow was expected to shit three times a day and the visitors could bet where she would drop her shit.

The Rugbeer Machine

Argentina is the country with most football fans in the world. But in their northern Salta province, the New Zealand of Argentina, everybody loves rugby! So Salta Beer set out to give the rugby fans from Salta a live and unique experience.

Their agency Ogilvy Argentina created the first of its kind vending machine that gives rugby players what they want most for doing what they do best i.e. one cold Salta Beer per tackle. 😎

The Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight their backpacks liteshield protective technology which provided users the perfect shock absorption while giving great wearing comfort.

So their agency Publicis Munich created a billboard where people could experience the shock absorbing effects of the EVOC backpack. The billboard was also connected to Facebook so that people test-punching the backpack were photographed and uploaded to the EVOC Facebook page.

The hardest recorded punch measured an impressive 11.30 kN.

Waternet Queen’s Day Challenge

Amsterdam’s water supplier Waternet wanted to discourage people from urinating in the city’s canals during the national Queen’s Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.

Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.

As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!

Who cares?

The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.

For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.

Would you have entered that room?

Lynx “Invisible Ad”

Last month, McDonald’s in Canada created a billboard that could only be seen in the night with car headlights.

Now Lynx for its “Unleash the chaos” campaign in Australia replaced windows of a house in Sydney with special LCD screens. Sexy hostesses placed outside the house distributed polarized sunglasses to passersby’s that unveiled the chaos going on in the house…

Emart Sunny Sale

Korea continues to set the standard in creative QR Code campaigns! In June last year Homeplus in South Korea had used QR Codes to create a virtual store in a subway station.

Now Emart, South Korea’s largest retailer has created shadow QR codes across the city that only become visible when the sun is at the correct angle in the sky i.e. between midday and 1pm. Consumers who scanned the QR Code during this period were re-directed to the Emart online store where they received $12 coupons for products that would be delivered to their homes.

The Sundial QR Codes were installed at 36 locations across Seoul and served more than 12,000 coupons. Emart membership increased by 58% and lunch hour sales went up by 25%.

It’s old, but it smells like new

Ford Seleccion is the brand of used cars from Ford in Spain. Bassat Ogilvy Madrid, the agency responsible for marketing the cars was given the task of bringing the excitement of a new car to the old ones.

So the team set out to bring the ‘smell of a new car’ to those who chose to buy a used one. After all, you might be willing to sacrifice the new car itself, if the old one at least smelled like a new one. 😉

Once the smell of the new car was identified, it was taken and bottled into fragrance samplers called ‘Olor a Nuevo,’ which means ‘Smell of New’. With this fragrance the line of old cars that smelled exactly like the new ones was created and successfully advertised through print and outdoor ads.