Category: Marketing Strategies

How to plan a funeral

Speeding is the primary contributor to fatalities in Australia. So in September 2012 the Transport Accident Commission (TAC) created a Pinterest campaign that educated girlfriends and mothers ‘How to plan a funeral‘ for their young men who have 6 times more chances of a fatal crash than young women.

The campaign was based on the insight that a comment like “I’d hate to plan your funeral. Slowing down won’t kill you” from a close friend or relative has a much more profound effect than any message from an authority like the TAC.

#friskissthlm

January in Sweden is when all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution of start exercising. Stockholm based health club Friskis&Svettis is no exception.

Friskis&Svettis being a non-profit association is owned by its members. So with their agency Volt, they created a campaign that would make members inspire others in the community. A hashtag #friskissthlm was created on Instagram and members were called to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm. The results…

Sony Headphone Music Festival

People in Tokyo who wear headphones or simply want to try new ones, were treated to a first of its kind Augmented Reality Music Festival. Using proprietary 3D augmented reality technology, Sony Japan created original augmented reality (AR) videos of four best-selling local rock groups. Then they enabled their band tour posters in key locations to play these AR videos. Special Sony branded headphone trial stations were also setup for anyone interested in joining the festival.

A Date To Remember

Earlier on this month Nivea Germany created a viral video that promoted ‘Nivea Deo Stress Protect’ through a series of live stress tests conducted on innocent passengers in a German airport.

Now Nivea UK has produced a cross-platform, interactive YouTube video where viewers can click anything in the scene to cause a stressful situation for Emily who is on a first date with her dream guy.

After having watched the below case video, replay it and click through to experience it.

Fiat 500 America TwitBid

Fiat unveiled an exclusive limited edition run of 500 cars inspired by U.S. style at the Geneva Motor Show. Then through a Twitter based auction they made it possible to win the “number one” car (distinguished by a badge on the external pillar bearing the serial number 1/500 and the winner’s Twitter nickname) starting from a bid of €1.

To win the Fiat, participants were directed to follow @fiatontheweb on Twitter and then place a bid at www.500America.fiat500.com using their Twitter account. As a result Fiat received 700 bids from 293 users, across 11 countries. A twitter follower with a bid of €15,165 was declared the winner of the limited edition Fiat 500 America.

Secret Diary of a Call Girl

To launch the British television drama Secret Diary of a Call Girl in New Zealand, agency DraftFCB had an ‘actress’ engage in call girl like behavior in a house window opposite a top radio station for three successive nights.

As expected the girl’s behavior caught the eye of the local DJ and he wasted no time in broadcasting his observations to the world. Other DJ’s nationwide also picked up on the story and talked about it for 72 hours. Then on the final night with public interest at its peak the ‘actress’ closed the blinds to unveil the message. 🙂

The countless listeners during this period generated thousands of Tweets and Facebook posts, helping make the premiere of Secret Diary of a Call Girl the most talked about premiere of the year.

Nivea Deo Stress Test

To promote the new Nivea Deo Stress Protect, a daring prank was organised by Nivea in a German airport. Pictures of random passengers were taken and inserted into magazine covers, TV news etc while being portrayed as dangerous and wanted by the police.

What would you do if you found yourself in this same situation? Have a heart attack? Here is how the unsuspecting passengers reacted…

Exito Flossbook

Over the last year or so I have seen numerous brands use the basic website functionalities of Twitter, Pinterest and Facebook to reach out and engage with their audiences.

In this latest example, Sancho BBDO from Colombia created a “banner” that efficiently promoted Exito dental floss by taking advantage of the Facebook timeline. In the below case video one can actually see how the banner acted like a dental floss and got between the pictures of food being posted on the various restaurant fan pages. 😎

As a result the Exito website received 30% more traffic and the banner received more than 200,000 likes on the various restaurant Fan Pages.

Cape Town Tourism Facebook Holiday

Cape Town Tourism wanted to promote the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google.

Since everyone could not be sent to Cape Town, people were allowed to send their Facebook profiles instead. 🙂 Through a Facebook app users were given a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places. A few lucky winners even got to experience their Facebook profile’s holiday for themselves.

Similarly last year, Obermutten a little and lovely mountain village from Switzerland was put on the world map through a very simple Facebook campaign. Check that out here.

Hyundai i30 Virtual Test Drive

To launch the new generation i30 in South Africa, Hyundai reinvented the test drive with the Hyundai i30 Light Drive, an innovative virtual racing game that was projected onto the i30’s front windscreen, and was played inside the car. South Africa’s hottest nightspots in Johannesburg, Durban and Cape Town were targeted and anyone at anytime could experience the car’s slick, dynamic features, while competing for the top spot on the leader board.

Two-man teams worked together on the track to collect icons, which represented the i30 specs, to power-up and better their score. Hyundai also linked the i30 Light Drive to Facebook Connect and HD cameras that streamed the live test-drive to a large screen outside so people could watch the players compete. Photos of the teams were also instantly posted onto their timelines. People queuing to play were educated and entertained with a touch screen brochure on the i30’s rear windscreen.