Tag: facebook

Talent poaching via Facebook Places

Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.

Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).

This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎

New Age Business Cards Part 2

In part 1 we had seen simple business cards being integrated with Microsoft Surface to give more details about the person / company. The major restriction here was that the extra information could only be seen using Microsoft Surface which is not yet commonly found.

But now similar information can be shared with the use of augmented reality and all you need is a web cam. 😎 Here are some cool examples…

How to design your own Augmented Reality business card?

For those who have limited budgets for customized AR business card…you can make do with Visualcard.me which lets you download a black-bordered “marker” to add onto your business card, which a webcam then uses to recognize your card and display simple AR features such as links to your contact information and social media profiles, as demonstrated in this brief clip…

Social Media goes above the line

Here is a new TV spot promoting the NORMS Restaurants Facebook page…it does something different…the commercial is grounded in social media rather than simply being an add-on…

Just as Social Media never sleeps, Norm’s restaurants also never closes…they are open 24 hours a day.

This family owned business has seen the following success within 10 days of the TV commercials:

  • Gained 1,000 fans on Facebook
  • Gained 150 followers on Twitter

Starbucks love project

Starbucks launched a global sing-along campaign to support Red, the charity fund for Aids in South Africa.

The “Global Sing Along” took place simultaneously around the globe on Monday, December 7th and at exactly 8:30 a.m. ET, musicians worldwide joined together in a performance of The Beatles classic “All You Need Is Love.” This performance was streamed live online at…

starbucks

After the live sing along, users were able to upload their own

  • version of “All You Need Is Love” videos
  • and love drawing sketches

to the web site. For each video and drawing money was donated to the Global Fund.

Starbucks also partnered with Facebook to spread the message to the online social network’s hundreds of millions of users. This is the largest global campaign ever for both Facebook and Starbucks!

For the techies who would like to read more about all the technical hurdles and their solutions…please visit the developers blog.

Webcam Social Shopper

Here is a great example of tomorrows upcoming online shopping experience. The Zugara app couples the functionality of Augmented Reality and Motion Capture!

The app allows you to hold articles of clothing up in front of yourself, while it tracks your movements so that you can interact with the site’s content when standing several feet away from your computer’s controls.

Ikea’s Facebook Showroom

Facebook has been getting cluttered with brands screaming about themselves…Forsman & Bodenfors from Sweden came up with an innovative idea to break through this clutter for Ikea. They turned one of Facebook’s basic functions into a promotional tool, to promote the opening of Ikea’s new store in Malmo, Sweden.

With a little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson.

Gordon Gustavsson

Gustavsson then uploaded pictures of the store’s showrooms to his photo album and the first people to tag the IKEA items with their name won the item which helped to grow IKEA’s Facebook fan base and spread around photos of IKEA products.

The Best of Us Challenge

The International Olympics Committee (IOC) is in the midst of “The Best of Us Challenge” where viewers are challenged to out do their favorite athletes in wacky activities.

best

At the above web site viewers are encouraged to submit videos in hopes of not only besting the athletes, but also winning signed merchandise or a trip to the Vancouver Winter Olympics.

This campaign reaches out via various social media touch points such as facebook fan page, twitter and youtube.

Here are some of the challenges you will see:

Michael Phelps – Speed Putting

Rafael Nadal – Tennis Ball Pick Up Challenge

Dulce de leche brings home the Argentinians

There are many Argentinians who are living around the world and missing their families, friends and neighborhood.

With this campaign ‘Repatriate an Argentinian’ with a Dulce de leche iLolay, you can bring them back. The most voted Argentinian will be brought back to the country and the people who refer their friends stand to win a free trip to Mendoza, Ushuaia or Iguazu.

arg

Having lived in Argentina myself I can say that this campaign done by JWT Argentina would definitely strike the right cord with the intended target audience. It has already got over 400 registrations and counting.

Dulce de leche
A South American caramelized sweetened condensed milk product of Argentinean origin rivaling Nutella for worldwide consumption. Makes a nice cheesecake flavor. Spreadable on other stuff, but also directly ingestible by spoon if desperate.