Category: Live Communication

Adidas × Giants “Digital Tryout”

Baseball fans in Japan are aging fast. Especially for the Yomiuri Giants whose percentage of young fans has dropped drastically. So to turn young Japanese people into Giants fans, Adidas along with ad agency Tbwa\Hakuhodo came up with an iPhone app called “Giants Tryout” where baseball fans could test 4 basic skills i.e. Pitch, Bat, Run, and Catch.

Throughout the baseball season fans competed with each other digitally. To raise the appeal of the app, the top 9 record holders were given the privilege to join the Giants training camp, share the field with the professional players and be part of a professional baseball team.

Nike SPARQ

Not too long ago, talent determined greatness. Today, talent is a given, but training is what separates the exceptional from the merely promising. So to help athletes everywhere reach their true potential through better training, Nike along with ad agency R/GA New York created an immersive digital experience for the SPARQ program (Speed, Power, Agility, Reaction, and Quickness). Athletes could now follow the same training regimens as professional athletes through detailed, customized video demonstrations delivered via iPods or handheld video players that made it accessible anywhere. The SPARQ website also let athletes set goals, track progress, find Nike SPARQ Trainers across the country, get an official SPARQ rating, and purchase gear.

Audi Urban Future

Audi to showcase its A2 concept at the Design Miami 2011, created a 190 m2 three-dimensional LED surface that provided a glimpse of the future of our cities where infrastructure and public space is shared between pedestrians and driverless cars. The installation demonstrated how the city surface would continuously gather information about people’s movements and allow vehicles to interact with the environment.

The installation used a real-time graphics engine and the tracking software, that received live inputs from 11 Xbox Kinect cameras mounted above the visitors heads. Through the cameras the movement of the visitors were processed into patterns of movement displayed on the LED surface.

Kenneth the Talking Vending Machine

Kenco Millicano’s whole bean instant coffee is the closest thing to a proper coffee from a vending machine. However people have a negative perceptions in general about drinking instant coffee from a machine. So to engage and excite people enough to want to substitute their traditional coffee shop coffee for an instant in a vending machine, Kenco Millicano along with Leo Burnett London came up with a talking vending machine. The voice for the machine was provided by comedian Mark Oxtoby, who spent a whole day in Soho Square interacting with passerby’s…

Similarly in Hong Kong, Levi’s along with ad agency TBWA came up with a talking phone booth dubbed the “Levi’s Summer Hotline”. In the booth two popular local radio hosts connected via video from a nearby Levi’s store and challenged visitors to answer questions or do crazy stunts. The crazier the stunt, the bigger the prize, which was printed out in the booth like a receipt to be redeemed at the nearby Levi’s stores. The booth got half a million people to enter and interact over a three day period, and drove sales up by 30%!

To see more examples of interactive vending machines click here.

Listerine Flipbook with Bad Breath

Bad breath is one the most embarrassing issues for people when they socialize. So Listerine decided to bring this experience to life with a flipbook that released a pungent onion scent. 🙂

To induce trials, a coupon was also attached to the back of the flipbook and people could redeem the same for a free Listerine bottle at nearby locations. Redemption rates at the end were recorded to be at 66%!

Goodyear Eagle F1 Test Drive

Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All Season tires to its customers. So with the help of an actor posing as a salesman and a disguised Hollywood stunt driver, they setup a wild test drive for their unsuspecting customers at the Goodyear tire store in California…

LEGO Builders of Sound Installation

The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.

The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.

You can also play the organ yourself, and hear the original sounds directly via the web at https://legomen.de/entertainment/builders_of_sound.html

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎

The Honesty Experiments

Australian bank NAB believes that Australians are an honest lot and they deserve honest credit cards to match. So they conducted a series of ‘honesty experiments’ and published the results on YouTube…

Then to say thanks in the biggest possible way, they created a real time stunt that saw honest passersby’s getting thanked in real time for returning lost objects…