Ogilvy Tunisia has created an Axe Facebook app that uses the relationship status update feature to allow people to be in a “relationship” with 100’s of girls at once. When people click on the relationship update link, they are taken to the Axe Facebook app page that allows people to also install the custom relationship app. 😎
To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, German ad agency Jung von Matt/Alster launched a website where the users had to search for the winning pixels in a picture of 5 millions pixels. There were one hundred winning pixels and each one of the winning pixels contained a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors (pixel by pixel). Thereby making this a great example of how a simple engagement campaign can generate the best results.
On an average, commuters in Bogota spend daily 4 hours stuck in traffic. The infernal rush hour traffic jams are the result of unfinished constructions on main avenues, as well as on the rapid transit system—Transmilenio, which has seen work on its expansion come to a halt, due to irregularities in the handling of funds, and corrupt contractors.
So Coca-Cola with ad agency Ogilvy Colombia turned these traffic jams into a drive in cinema! The soda-pop giant launched this ingenious initiative on the eve of their 125th anniversary.
From under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, TBWA\RAAD Dubai created a banner that follows Micra’s lead. They created a banner so clever with space, that one could use the ad to sell ones car!
KLM and Delft blue tiles (used for centuries to decorate homes) are as Dutch as they come.
In their new innovative Tile & Inspire campaign, KLM is challenging their Facebook fans to convert their Facebook profile pictures into a Delft Blue tile with an inspiring message. The most inspiring “Dutch Delft Blue tiles” will then be placed on the body of a KLM Boeing 777-200!
The campaign is open to anyone and the inspirational messages for the plane will be judged in Chinese, Dutch, English, German, Norwegian, Portuguese, Russian, Swedish, French and Spanish.
To participate visit www.tileyourself.com.
How can an ice cream maker use social media to help provide farmers a fair income across the globe? Ben & Jerry’s is the first ice cream company to use Fair Trade certified ingredients and take the challenge on in an innovative manner.
The Fair Tweets program created by their US ad agency Amalgamated gives a simple and easy interface for Twitter followers to donate their unused social media space to support the upcoming World Fair Trade Day (May 14) and Fair Trade issues in general.
To participate visit www.fairtweets.com.
In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the imagination or spirit of offroading in the real world. So to launch Nissan’s latest SUV family, ad agency TBWA\RAAD took the challenge of offroading online. They showed people how Nissan SUVs can take on any terrain — even ones designed by them.
Create Your Terrain uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it. Since the launch of the microsite, thousands of people created a terrain — covering over 80 thousand square kilometres. But perhaps most important, it connected offroaders with a road they hadn’t traveled before — their own offroad — that’s all online.
Leo Burnett Iberia has launched a new app called Fiat Street Evo [iTunes Link], which is also the world’s first not-printed car catalogue! Its a catalogue that’s virtually on every street in your city!
Fiat Street Evo recognizes traffic signs as if they were QR codes and associates each sign with a feature of the new Fiat Punto Evo. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.
Ogilvy Brazil sought to reinforce Fanta’s brand image of “joy” in USA. So they came up with an elevator prank called “Lift & Laugh”.
An elevator in a school in Atlanta was chosen to arouse students curiosity and laughter. In the elevator they installed a device that responded to the movements and comments from the students.
In the end many students did not want to get off the elevator and asked for a repeat trip. 🙂
The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke’s “Friendship Machine”.
To celebrate International Friendship Day last August, Coca-Cola in Argentina planted machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward the Coke machine dispensed two Cokes instead of one.
The “Friendship Machine” plays off of Coke’s “Happiness Machine” viral video, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students. Coke also updated that idea in February with a “Happiness Truck” video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses.
PepsiCo this week has responded to Coke’s experiments with their very own “Social Vending Machine” that lets you gift free Pepsis to friends and strangers via a text message.
