The Renault Espace is a large MPV from French car-maker Renault. With their new iPad app they have given users an onboard view of the Espace like never before.
The application is a 360 degree interactive video, where all the user needs to do is tilt their iPad and explore all the angles as if they were right there.
In order to get more companies to buy the Mercedes-Benz Sprinter, german ad agency Lukas Lindemann Rosinski actually got the Sprinter to apply for a job. In order to do this they came up with the worlds first printing type tyre. This enabled the Sprinter to write its own letters of applications, all on its own. 😎
GranataPet is one of the innovative leaders of high premium petfood in Germany. Their ad agency, Agenta Berlin was given the challenge to create awareness for the GranataPet dog food with a slim budget!
So Agenta targeted dog owners as they took their best friend for a walk. Socially activated installations were positioned on key walking paths. Dog owners walking past would then be stopped by their dogs smelling treats and they would only see a billboard saying “Check in! Snack Out!” with accompanying information telling each person on how to check in with Foursquare in order to activate a free bowl of dog food.
Along with the free publicity generated on Facebook, the hundreds of billboard visitors also generated an additional demand for GranataPet at the local pet stores.
Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.
This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women’s magazine Flair. In the app instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.
All fashiontags are displayed in a Facebook gallery, the best are published in the weekly edition of Flair. This way there is constant interaction between the facebook application and the magazine itself.
With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music.
German ad agency, Jung von Matt was given the challenge to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. So they enabled people to experience music as never before: with their sense of taste! Scientists have proven that classical music makes cows produce more milk, which is why they let cows listen to the music of selected artists from the new season.
The milk produced was sold in shops as ‘Dortmund Concert Milk’ and was offered in nine varieties. Each bottle contained further information about the DCH season.
More details at www.konzertmilch.de.
In 2010, AXA was the first insurance company in the market to launch an iPhone application for car insurance. In 2011, AXA took this one step further and developed an iPhone application for fire insurance.
‘Mobile Service Home’ is a first for the Belgian insurance market. So this innovative product also deserved to be launched by a method that displays just as much inventiveness. This is why AXA with ad agency Duval Guillaume Antwerp / Modem developed what they are calling an i-Mercial. A television spot for viewers to step into!
Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine. So Memac Ogilvy Dubai came up with a prank to disrupt the region’s biggest golf event and get people to pick up the magazine…
Liaison Dangereuse a German Lingerie brand, gave ad agency Serviceplan a creative challenge i.e. to increase their lingerie sales on Valentine’s day.
Seduction always works. So what about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease? Thus a new way to sell online lingerie was created!
In the end Serviceplan not only managed to get free media coverage from the main websites, newspapers and magazines in Germany but also gained additional traffic of 155% to the Liaison Dangereuse website. Sales went up by 50% during the promotion!
Click here to watch the video on Ads of the World website.
With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland created ads that were placed on the virgin thighs exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.
This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth.
The challenge for ad agency AlmapBBDO was to spread the Fox message beyond the event walls, reaching every youngster in São Paulo. So they came up with Twitter Zoom!
First they spread a series of tickets in different places within São Paulo. Then, they launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. Then the first one to get to the ticket, won it. This went on for four days straight.
#foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.
