Category: Marketing Strategies

Marmite ‘Brings home the Kiwis’

Sanitarium Marmite is a Kiwi staple and a national icon of 100 years. Today, one in five Kiwis live abroad. Many of these 600,000 Kiwis miss their Marmite, as it’s hard to get overseas.

So to commemorate its 100th year in New Zealand, Ogilvy Auckland launched a contest which reunited long-lost Kiwis with their homeland and everything they love about it, including Marmite.

All the interested candidates had to do was to tell the Marmite judges what makes them or their loved ones, a deserving candidate to avail one of the 100 one-way free air ticket from anywhere in the globe.

Nice, but its clearly inspired by ‘Bring home the Argentinians‘ campaign run by JWT Argentina in 2009. 😉

Frozen Artwork

Rajec is a spring water brand known for its positioning “Patented by Nature”. Their ad agency, Leagas Delaney Prague were given the challenge to increase sales of water during the winter months while supporting its natural image with minimum expenses.

Leagas Delaney in turn hired several artists and gave them specific locations where they could let their imaginations run free over night when it was freezing. As a result, several frosty artworks were created using Rajec water at some of the most frequented places…

Volkswagen virtual Golf Cabriolet app

The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency ‘Agency.V.’ have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.

The app lets you explore the vehicle and play with it’s features like opening the soft-top roof, rotating the car, checking the vehicle’s details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.

iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.

Paintball gun street art

Paintballing meets street art in Mountain Dew Energy’s latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artists.

The below campaign video features the Graffiti Kings creating street art using paintballs in London’s graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.

After viewing the video you are invited to contribute to the street art at www.mountaindewstreetart.co.uk.

The Sexiest Billboard

During the 2010 Football World Cup, Axe Paraguay faced the challenge of standing out from other brands with a very low budget. Their objective was to create free press about their brand and at the same time get everybody’s attention.

So their agency Biedermann McCann fused what men love the most i.e. Soccer and Women. They created the “sexiest billboard” which got everybody’s attention and also millions of dollars worth of free press! 🙂

User Generated Orange Juice

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.

A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.

The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!

Jeep Compass

One of the oldest and most effective ways to sell a product is with a good demonstration. Leo Burnett Brussels took this approach and gave it a fresh, fun spin. They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations they could find. Direct mailers were then shipped from these far-flung places that pointed recipients to a site where they could follow the journey and see the Compass in action.

It was a simple idea with a big impact. Take a look below…

Singles Finder App

Ogilvy Interactive has developed a “Singles Finder App” for Zonacitas.com, a major Argentinian dating portal. Their concept was simple…”Love is out there. If we get organized, there’s plenty for all”.

With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the “Singles Finder”, a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.

Transparent Walls

For the PRE-SAFE® precrash system from Mercedes-Benz, ad Agency Jung von Matt in Germany made chaotic traffic intersections safer.

Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, they used a camera to film what was going on around the corner. The images were then projected onto a 18/1-format billboard on a building corner so all motorists and cyclists could see them.