Category: Marketing Strategies

Amazon Dash

Even though online shopping has revolutionized how we buy groceries, it still requires one to sit in front of a laptop or mobile device to order the item. So to revolutionize this further, Amazon has launched a first of its kind ‘magic wand’ called Amazon Dash that acts as a handheld, personal shopping assistant. The device can add items to the users AmazonFresh (US Only) online shopping list via a simple voice command or by scanning the barcodes of items that are running low at home. 😎

More details for AmazonFresh users at the official Amazon Dash microsite.

Be More Dog

O2 UK wanted to promote their brand in a new and different way. So they turned to an unlikely source i.e. dogs. With the help of VCCP and the Moving Picture Company they developed a campaign that prompted viewers to embrace their inner dog.

On visiting the campaign website – www.bemoredog.com, people were greeted by a cat that acted more like a dog. Engagement on the website was created with the help of a dual screen HTML5 Frisbee game and a bunch of customizable cat videos. Overall a great example of how TV, Mobile and Social can be seamlessly integrated. 😎

Coca-Cola SLURP

Coca-Cola with the help of Saatchi & Saatchi Denmark and M2Film have created a two-spot public service campaign that highlight the annoyance of noisy slurps and crunching of refreshments during public viewing at the cinema…

Coca-Cola Gangster

Coca-Cola Stableboy

Pepsi Max Unbelievable Bus Shelter

Pepsi Max for its new ‘Unbelievable’ campaign rigged an ordinary bus shelter in London, to perform tricks on unsuspecting travellers. Using a custom see-through digital display, people waiting at the bus shelter were made to believe that they were actually seeing things like hovering alien ships, a loose tiger, a giant robot with laser beam eyes and so on. The reactions to these ‘unbelievable’ scenarios were then captured and put in the below viral video…

Snickers Hungry Purchase Resale

The global Snickers campaign ‘You’re not you when you’re hungry’ has enjoyed it’s fair share of buzz world over. Now to extend this campaign in Dubai and introduce people to the real threats of doing things when hungry, ad agency Impact BBDO created the ‘Snickers Hungry Purchase Resale’ campaign.

The campaign was based on the insight that often during sales, people buy things they later regret. Snickers blamed these shopping bloopers on hunger and so in partnership with Dubizzle.com (the region’s leading classified website) allowed shoppers to upload items they wanted to sell straight into special Snickers branded banners that appeared on the homepage of Dubizzle.com. The results…

Happy Beer Time

Nowdays people like to go out, take photos and share it on Instagram. So Carlsberg along with Danish agency Konstellation decided to put a social twist to the well known concept of Happy Hour.

To ensure that people at bars in Denmark continued buying Carlsberg, they asked them to snap an Instargram photo and tag it with #barname and #happybeertime. The successfully tagged photos then helped extend the Happy Beer Time clock which in turn allowed everyone at the bar to drink Carlsberg at a discounted price.

Budweiser was however the first to pioneer this Happy Hour 2.0 concept in August 2012. But Carlsberg is the one that managed to connect it to social media.

Foxtel Alert Shirt

In September 2012, London fashion house CuteCircuit launched a wearable, sharable, programmable tshirt. Then in 2013, Durex Australia unveiled their wearable electronic underwear that allowed touch to be transferred over the internet. Now joining this growing trend of wearable electronic clothing is the Alert Shirt from Australian telecommunications company Foxtel.

Loyal Foxtel customers can now use this special shirt to experience in real time some of the physical sensations their favorite rugby players have on the field i.e.

  • Pressure: A thumping heartbeat
  • Impact: The shock of a big hit
  • Adrenalin: An intense rush of blood
  • Exhaustion: Lungs burning with effort
  • Despair: A sudden sinking feeling

The data is transmitted via Bluetooth from a smartphone app, and the shirt is powered by a lithium polymer cell battery.

Coca-Cola Interactive Mini Bottles

Coca-Cola has recently launched 20 special edition mini bottles to get fans around the world excited about the upcoming 2014 FIFA World Cup, which will take place in Brazil from June 12th to July 13th.

The bottles come wrapped in flags of countries that have hosted the World Cup previously i.e. Argentina, Chile, Uruguay, Mexico, USA, England, Germany, Spain, France, Italy, Sweden, Switzerland, South Africa, Japan and South Korea, as well as the three upcoming host countries Brazil, Russia and Qatar – plus two special Coca-Cola editions.

Coca-Cola fans can also create and send special messages and avatars to other bottle owners through Facebook and iPhone or Android apps. In addition, special markers on the bottles activate augmented reality animations when held up to a smartphone camera.

The Duel: Timo Boll vs. Kuka Robot

Kuka is the Chinese market leader in industrial robotics. To provide a realistic vision of what robots can be capable of in the future and at the same time celebrate the opening of their new robotics factory in Shanghai, they got German Table Tennis champion and former world number one Timo Boll to take on a Kuka robot in what was dubbed as the first ever man versus robot (arm) table tennis match.

The match took place on March 11th in Sofia, Bulgaria. Since then the results of the match have been sliced and diced into the below final cut video that celebrates the inherent speed, precision, and flexibility of Kuka’s industrial robots in tandem with Boll’s electrifying and tactical prowess in competition.

A making of video is also available at the official campaign microsite www.kuka-timoboll.com.

Duracell Moments of Warmth

In a winter of ice storms and a polar vortex, moments of warmth are few and far between. So to change that, Duracell Quantum batteries in Canada retrofitted bus shelters with heaters. But the only way to get the heaters to work were through a human connection i.e. people joining their hands…