Last year, Durex UK created a new way for its viewers to interact with its TV ad. Viewers who used the Durex Explore mobile app [iTunes or Google Play] while watching the ad on their TV or computer, got a steamy alternative on their second screen.
Then on Valentine’s Day this year, they released a steamy radio spot that also used the same Durex Explore app to provide listeners with a similar steamy video experience on their smartphone or tablet. To exprience it click here.
In November, a Knorr food truck in chilly Stockholm offered free warm samples of the brand’s tomato and Thai soups. Visitors could eat it on the spot or take home the samples.
To ensure the visitors could also be retargeted through relevant mobile ads, Knorr equipped the truck and the people handing out the samples with battery powered iBeacons. Through these iBeacons, visitors to the truck who had the popular Swedish newspaper Aftonbladet app preinstalled were registered as having been there. Then instead of immediately pushing a coupon for Knorr soup to the user, they waited until the next time the user opened the Aftonbladet app to serve it up through a mobile ad on the start screen.
At the recently concluded Super Bowl, McDonald’s unveiled a new way to pay for meals starting February 2nd. Through a TV ad created by Leo Burnett they showed how they plan to ask random patrons to pay via simple acts of love i.e. calling their mother, hugging, doing a dance or praising their friends and family.
The new from of currency will be accepted right through till February 14th i.e. Valentine’s Day.
Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.
It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉
Since Christmas is the season of giving, Air Canada decided to spread a little love to unsuspecting Canadian’s at a local Canadian bar in London. At the bar two Air Canada pilots talked to several Canadians about how they wouldn’t make it home this holiday season. After which they announced that they would be giving everyone in the bar a very special gift. What happened next would make you wish you were there for this special moment…
Until 2015! Ramble over and out.
Canadian airline WestJet is hoping to follow up on the huge success of last year’s ‘Christmas Miracle‘ campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views.
Now for their latest campaign ‘Spirit of Giving’ they teamed up with Canadian charity Live Different to buy personalised gifts for the community of Nuevo Renacer near Puerto Plata in the Dominican Republic.
In the released campaign video, a virtual purple-clad Santa is seen asking the residents to name an item they wanted for this holiday season. Then at a special Christmas party WestJet employees along with Santa are seen presenting each of the items that have been asked for. The video which has been online for just three days has already received over half a million YouTube views.
Car brands are always trying to show that their cars have different sides to their personalities i.e. sporty vs. reliable, safe vs. cool, etc. What makes Honda’s latest effort unique is its YouTube video. By simply holding down the “R” key on the keyboard, the viewer can instantly switch between two different videos.
To execute this innovation, Wieden & Kennedy London had to create two storylines i.e. one of an easygoing Dad doing the school run and the second as an undercover cop posing as a getaway driver. Both of which were then expertly mirrored with contrasting style and tone. The interactive experience was then put together by Stinkdigital at Honda’s YouTube Channel.
Quilmes with their agency +Castro reinvented the classic game of foosball. In its new version they enabled Argentinians and Brazilians to play each other in real-time through a custom made digital foosball table.
Dubbed as “Mitigol”, one half of the table was placed in Argentina and the other half in Brazil. During the game, players could see their opponent via special in-built video cameras that further enhanced the real time experience of the game. As a prize, Quilmes gave away free beer.
To launch their new game Madden NFL 15, EA Sports wanted to connect with young, football-obsessed fans and grow its association with the real world NFL. Since the average football fan was watching the game with their smartphone in hand, EA teamed up with Google to allow sport fans to provoke rivals from the comfort of their own sofa and bringing trash talk into the 21st century.
Using pioneering technology, live NFL data was fused with Madden 15 game footage to generate GIF highlights for every single game. All of this was delivered via real-time ads across sports websites and apps. As a result there was an ever growing collection of GIFs that football fans could simply take, edit and share to shove in the face of their rivals.
Try it out at www.MaddenGiferator.com.
To help passengers find their lost items as soon as possible, KLM launched a dedicated Lost & Found team at Amsterdam Airport Schiphol. Then to illustrate how the Lost & Found team would go above and beyond for their passengers, they created a unique marketing stunt involving a search dog.
At the airport “Sherlock the dog” was used to locate the owner of lost items i.e. teddy bear found by the cabin crew to a laptop left in the lounge. The reactions of the passengers was then captured in a one and half minute viral video…
