For 7 years he has played on chairs in front of the Warsaw Central Station. They call him Paul “The Chair”.
Since no one knows chairs better than Paul, JWT Warsaw decided to get IKEA Warsaw fans to chose which chairs Paul could test in their latest Facebook Campaign.
The results were posted on the IKEA Poland Facebook page and within 7 days the number of IKEA Warsaw fans increased by 70%!
The city of Santa Claus is situated in the state of Indiana, USA. The museum in the city brings together different objects related to Santa Claus and for more than 70 years has received letters from people around the world.
Coca Cola with its ad agency Ogilvy Brazil selected 75 forgotten letters and set out on an impossible task to find the writers and give them exactly what they asked for! The result was a touching movie that translates the concept of Coca-Cola to believe, and reinforces the magic of Christmas.
Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser.
The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7×3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score.
Volkswagen has released a first of its kind LinkedIn based campaign which takes full advantage of the new LinkedIn API. The campaign is based on the idea that the new Passat is as full of features as your LinkedIn profile is full of information.
The campaign is called “LinkedUit” (LinkedOut) and gives anyone who challenges a friend on LinkedIn a chance to win a Volkswagen Passat.
The game is really simple. After signing in using your LinkedIn profile, the app lets you choose others in your network to challenge. A LinkedIn victor, and a LinkedOut looser is then chosen based on education, experience, recommendations and connections.
To show the versatility of Ikea, ad agency Lemz Amsterdam sent out a different commercial every day. Thats 1 commercial everyday for 365 days! To achieve this they made 15 commercials in a day! This ensured that they were ahead of time to deliver daily ads that would feature both online and randomly across TV stations.
This is the case study film of the campaign, which still continues today.
To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.
The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!
View a larger image by clicking on the above.
Till 1990’s Russia was the most reading country in the world. Now people read less. Chain of bookstores “100 000 books” decided to remind people about the necessity of reading.
The insight ad agency Voskhod had was that one place where all people still read is the toilet. When there are no books, people read anything that is at hand and that is mostly air fresheners. So they created fresheners with fragments of world best-sellers printed on them.
These Books-Fresheners appeared in toilets across malls, business centers, offices, restaurants and household stores. Books-Fresheners gained popularity and after one month of promotion the attendance at “100 000 books” grew by 23%. With such success, “100 000 books” have decided to start selling the Books-Fresheners in their outlets as well.
Around the world millions of people say good night on Twitter, some even with “#goodnight”. So german ad agency Jung von Matt/Elbe decided to collect all the #goodnight tweets for mattress manufacturers Fey & Co.
Every good night Tweet automatically became part of the campaign and with a simple Twitter Retweet, the users were invited to lullaland.net.
At the lullaland website the 144 character tweets were made into melodic tweets for the world. Thus Fey & Co became the ambassador for good sleep in the daily bedtime ritual of a digital generation.
The Swedish Post has a collection of pre-stamped parcels that makes it easy to send things. The task for ad agency Akestam Holst was to tell people that it was possible to send almost anything over night with these pre-stamped parcels.
So they packed 80 parcels with all sorts of stuff and then recorded 80 specific sounds. These sounds were then used to launch what they called ‘The Sound of Green’ competition. Here the users had to pick a parcel and pay close attention. If they could figure out what was inside, the Swedish Post would send the same parcel to the winner the very same day.
After 140 240 guesses the competition finally came to an end.
Young parents all over Belgium rely on Nutricia babyfoods every day. So ad agency Duval Guillaume helped Nutricia find a new unique way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.
Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.
Have a look at the demo to see how it works:
To launch Baby Connection, Duval Guillaume even came up with a campaign that’s as unique as the app itself. Have a look at what they did:
