Australian bank NAB believes that Australians are an honest lot and they deserve honest credit cards to match. So they conducted a series of ‘honesty experiments’ and published the results on YouTube…
Then to say thanks in the biggest possible way, they created a real time stunt that saw honest passersby’s getting thanked in real time for returning lost objects…
To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. Users who scrolled down the men’s apparel, women’s apparel, geek, fitness and sports categories came across giant mosaics that “animated” when scrolled through.
Uniqlo however is not the only brand out there that has successfully leveraged basic features of a social website to its advantage. Here are some of the others…
– Smart Car Tweet Commercial
– Volkswagen Facebook Flipbook
– Quechua Facebook Cover Motion
Mercedes-Benz recently uploaded a video of former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd setting a new Guinness World Record with a Mercedes-Benz SLS AMG Roadster.
To set the record, David Coulthard caught a golf ball hit by Jake Shepherd while driving the car. The ball was traveling at 178mph and was caught 275 metres from the tee, setting the record for the ‘furthest golf shot caught in a moving car.’
The video was uploaded 6 days ago and has already had over 1 million views on YouTube!
McDonalds in Poland figured out a creative way to make waiting for the train a little less agonizing for passengers and a little more profitable for their trainside location.
In cooperation with PKP (Polish State Railways), McDonalds installed a special timetable 50 meters from the main hub of Warsaw’s Central Train Station. The timetable displayed departure time, destination, track number, and train platform information as usual. But the wait/delay time was displayed in hamburgers, cokes and fries. 😎
While making the train station a more enjoyable place for waiting passengers, McDonalds saw an increase of 4,500 customers in the first month itself!
In March I had written about Google’s advertising experiment where they set out to re-imagine and remake some of the most iconic ad campaigns from the 1960’s and 1970’s with today’s technology.
During these experiments the iconic Coca-Cola “Hilltop” ad campaign was re-imagined. Fulfilling the promise of the original ad, special vending machines were created that allowed users to instantly send a Coke around the globe to unsuspecting recipients.
Now the whole experience has been taken onto mobile and can be experienced through the Google AdMob network, across iOS and Android devices. Viewers can now truly ‘Buy the World a Coke’ with just a few taps on their mobile phones. 😎
Solar energy is the key area of business for Vienna based Austria Solar. Their ad agency Serviceplan was given the task to develop a surprising and attention grabbing annual report that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector.
So a special printing process was used that allowed the content of the individual pages only to become visible when sunlight fell on it! 😎 The finished report was then wrapped in a light-proof foil and sent to the members of the Austrian solar organization along with various representatives from business and politics.
Inspired by Ford’s key-free technology for unlocking and locking cars, Ogilvy Paris has developed the ‘KeyFree Login’ app for the Mac. Once installed and configured, the app logs you into your Facebook, Twitter and Gmail accounts by unlocking your passwords when your mobile device is close to your computer. When you move away, it locks them again by logging you out. 😎
I hope Apple implements a feature like this into their Mac OS. It will definitely make life convenient and help avoid log-in fatigue. 😉 Until then give the Ford Keyfree Login a whirl at www.ford.fr/keyfreelogin.
Who says plain fridge magnets cannot be revolutionized? 🙂 Here are two brands who have done just that, and in the process also enhanced their brand experience with their consumers.
Red Tomato Pizza in Dubai take their loyal pizza patrons very seriously. So they created the ‘Pizza Emergency Button’, a fridge magnet with a difference. Each button had a loyal pizza patrons favorite pizza programmed into its memory. When hungry all that the loyal patron required to do was flip the pizza box lid on the magnet and press on the pizza button inside.
Evian in Paris created a simple fridge magnet that allowed owners to order water and request a particular delivery time directly from their fridge!
The ‘Smart Drop’ magnet was made up of a microcontroller, LED screen, a wireless chip, battery and an inbuilt HTML5 app that did all the work.
For teens, happiness is being connected. Using this insight Coca-Cola in Brazil created a beachfront store on the Copacabana beach in Rio de Janeiro where a never seen before soda machine was installed.
Using an exclusive Coca-Cola mobile browser, young emerging middle-class consumers who love their mobile phones but cannot afford a generous data plan could simply goto the soda machine and receive credits for free internet on their mobile. 😎
This soda machine joins the growing number of “Happiness Machines” Coca-Cola has deployed around the world since 2009.
Art Directors in agencies use Lorem Ipsum (dummy text) as placeholders for text when creating layouts. The de facto site to generate this dummy text is Lipsum.com, a site that gets over 50000 creatives from around the world each day.
So for one week in January, when anyone copy/pasted Lorem Ipsum text from Lipsum.com into their layouts, a recruitment ad for Jung von Matt was also included in the dummy text… 😎
Previously Jung von Matt have poached creatives through:
– Trojan Recruitment
– Facebook Places
