Category: Marketing Strategies

Interactive iPad Ads

New research from the IAB has shown that when it comes to advertising on tablets, interactivity is the key. So here are some of the trendy interactive ads that have appeared on the iPad…

White Collar

In a simple use of touch screen technology, users were asked to solve a puzzle by dragging an icon across the screen to locate answers to questions displayed in the banner…

Volkswagen Park Assist

To experience the Volkswagen Tiguan’s Park Assist, users were made to touch two targets on the screen. The car on the screen then reversed and parked itself between the targets…

Visa Signature

Built in HTML5, the ad presents users with a virtual wallet that allows them to look through and plan a holiday, buy theatre / cinema tickets, or reserve a hotel…

Toyota

Using the slogan ‘Filled with People’, the ad allowed users to drag the slider across the screen and see how an unfinished Toyota car moved through the factory floor while being assembled by various mechanics…

Microsoft

Microsoft wanted to let developers know that Windows Azure was designed to allow code to be created in the cloud. So they came up with an iAd that allowed readers to alter its code, which in turn changed its layout…

Decode Jay-Z

In a market dominated by Google, Bing needed to increase usage and position itself as a modern choice. A younger audience was the key to growing Bing’s market share, so they partnered with Jay-Z for the launch of his book ‘Decoded’.

In a lead up to the official launch, each page of the book was unveiled in a place that was mentioned on that particular page i.e. Gucci jacket, restaurant, hotel pool, pool table, car, bus stop and subway. Bing then tied this with an integrated game where fans had to assemble the book digitally using Bing Search and Maps, while clues to the page locations were released daily using Facebook, Twitter and Radio.

Listerine Flipbook with Bad Breath

Bad breath is one the most embarrassing issues for people when they socialize. So Listerine decided to bring this experience to life with a flipbook that released a pungent onion scent. 🙂

To induce trials, a coupon was also attached to the back of the flipbook and people could redeem the same for a free Listerine bottle at nearby locations. Redemption rates at the end were recorded to be at 66%!

Meat Pack Hijack

Meat Pack is the trendiest shoe store in Guatemala that is known for its edgy and irreverent style. For their new discount promotion they created Hijack, a GPS based tracking enhancement of their official Meat Pack smartphone app.

Every time a customer entered the official store of one of the brands sold at Meat Pack, the app would trigger a special promotional message that gave the customer a chance to earn a discount that started at 99% and then decreased by 1% every second. The countdown stopped when the customer reached the store. 😎

As a result more than 600 costumers were hijacked from the competitors and all discounted merchandise were sold in record time. For generating more word of mouth, the app also automatically posted the customers successful discount redemption on their Facebook profile.

A new kind of catalog

Every year, the Ikea Catalog inspires over 200 million people around the world to create homes they love. For 2013, Ikea is taking the inspiration one step further by bringing technology to their paper catalog and driving a more seamless connection to purchase.

Ikea has worked with ad agency McCann New York to re-imagine their catalog via a special visual recognition app that bring its pages and offerings within to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more.

Audi City London

To solve space challenges at its retail outlet in Piccadilly Circus, Audi has used groundbreaking technology to present its growing model line-up. Visitors can now digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on special powerwalls.

Various details such as drivetrain, bodyshell, LED light technology etc are presented with interactive gestures, touch and physical sample recognition methods. The whole immersive experience helps make the innovations understandable on an intuitive level.

The future of automotive retail is here and Audi is leading the way, with plans to roll out the experience at 20 locations in major international cities by 2015.

Goodyear Eagle F1 Test Drive

Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All Season tires to its customers. So with the help of an actor posing as a salesman and a disguised Hollywood stunt driver, they setup a wild test drive for their unsuspecting customers at the Goodyear tire store in California…

LEGO Builders of Sound Installation

The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.

The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.

You can also play the organ yourself, and hear the original sounds directly via the web at https://legomen.de/entertainment/builders_of_sound.html

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎

The book that cannot wait

Last month I wrote about Austria Solar’s annual report, whose pages became visible only when exposed to sunlight.

Now Buenos Aires based bookshop and publisher Eternal Cadencia has released ‘El libro que no puede esperar’ i.e. ‘The book that cannot wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book!

How is that possible? Well the books are silk-screened using a special ink and then sealed in an air-tight packaging that once opened allows the printed material to react with the atmosphere. The result being that after two months, the text vanishes.

In the age of portable electronic readers and e-books, I think this a magical way of adding an element of urgency to reading while motivating readers, promoting authors and at the same time benefiting physical book publishers.